Award winning producer, Alex Gewehr is one of the few Brazilian DJs who composes and produces Electronic Dance Music with strong pop appeal, with reference to the work of Calvin Harris and Avicii. His song Ready To Go was released by the giant Sony Music TGS (the same record company of big names such as Calvin Harris himself), with worldwide distribution. The repercussion among the public was so great that the fans have made videos singing the chorus of the song. These videos have been circulating through social networks and achieved also the adhesion of personalities.
With a set full of exclusive mashups, remixes and edits, Alex has performed at the most respected venues in Sao Paulo – such as Royal Club, Ballroom, Clash Club, Hotel Tivoli Mofarrej’s pools – as well as at some of the biggest label parties like Glamour and I’m Free Tonight. This Pop vein led him to be the Brazilian Lucenzo Tour Official DJ (author of the worldwide mega-hit Danza Kuduro). There were numerous shows held around the country.
Used to dealing with large audiences, has also played in the Portuguesa Stadium for more than 20 thousand people, and at the Skol Sensation 2012 Official After Party.
Alex has had his music performed on nationwide TV programs, as Amaury Jr Program on Rede TV! and several radio stations in the country – Energia 97 (Sao Paulo), Rádio Mix (Brazil) and Jovem Pan (Florianópolis). The release of Ready To Go reached the 14th position in the ranking of Top Releases on Beatport in the Pop genre, getting between releases of big DJs such as Calvin Harris, Avicii, Tiesto and the pop artist Bruno Mars.
Alex has been consolidating more and more a position like a DJ who has managed to conquer not only the audience of dance music itself, but also the Pop general public.
– 14th position: Beatport Top Releases Ranking – Pop gender (2015)
– 4th position: Phouse Magazine (BR) Chart (July, 2014)
– Brazilian Lucenzo Tour Official DJ (2012)
– Newcomer House Music Producer Award (DJ Sound Award 2011)